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Essential Pet Protection

It's not just a tag. It's a lifeline.

The Pet Emergency Tag (P.E.T.) is your pet's 24/7 lifeline if they're lost or they need 

immediate help and you can't be reached: if you're in a meeting, at a movie, there's a disaster or something happens to you.


We always answer. And we'll use the information you provide to put your customized pet emergency plan into action, including: your backup contacts, vet and any special needs your pet may have.  


Any emergency. Anywhere in the U.S. or Canada. Your pet's protected…just in case.

*A standard ID tag and microchip are not required, but we highly recommend both.

Total Pet Protection



The Pet Emergency Tag works in ways an ID tag and microchip don't. Add it for your pet's total protection.   


A microchip is a good  backup tool in case your pet needs help and their ID tag or collar is missing.


A standard ID tag is a good start. It's the first thing someone will look for if your pet needs help.


It's like 911 for your pet.

Lost Pet

If your pet has a basic ID tag with your phone number and you can't be reached, the finder will always be able to reach our live operators by calling our number on your pet's Pet Emergency Tag.

Home Fire

If your pet is rescued from your home and first responders are unable to reach you, they can easily call our 24/7 helpline number on your pet's Pet Emergency Tag. We'll call your backup contact(s) to let them know your pet needs help. 

Car Accident

If you're involved in a serious car accident with your pet, first responders can call our number on your pet's Pet Emergency Tag. We'll call your backup contact(s) and give them the details of the emergency, including your pet's location. 


If your pet is lost while traveling, the Pet Emergency Tag works 24/7, anywhere in the U.S. and Canada. If your pet becomes sick or is injured, you can call our number anytime and we'll give you the location of the nearest open vet clinic.  If it's after hours, we'll direct you to the nearest 24-hour facility. 


If your pet is found injured and you can't be reached, we can authorize emergency medical treatment on your behalf. This feature is optional and requires that you have a credit card on file in your pet's Pet Emergency Tag secure emergency profile.

Natural Disaster

If there's a disaster, your phone may not work. But our phone number on your pet's Pet Emergency Tag always works. Rescuers can call us when they get to a phone outside the disaster area. When you call us, we'll give you the rescuer's contact information and location. 


Peace of mind guaranteed.

And we stand behind our tag, too. If your pet's Pet Emergency Tag is ever lost or damaged (even if chewed), we'll replace it. Happily. For free.

This one-year gift membership is free (a $24.95 value).

All you need to cover is the

postage and processing: $4.95


Contact Us

Need more information?

Want to partner with us . . . or simply chat about how your dog is your favorite relative or your cat is better than therapy? Drop us a line. We’re your kind of people. And we’d love to hear from you.


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