Essential Pet Protection

No begging was needed for this praise.

The Pet Emergency Tag (P.E.T.) works in ways a standard ID tag and microchip don't. It's your pet's 24/7 lifeline if they're lost or need immediate help and you can't be reached right away: 

  • If you're in a car accident with your pet and you're taken to the hospital

  • If there's a disaster and your phone doesn't work

  • If there's any reason you might not, or cannot, answer your phone


We always answer. And we'll use the information you provide to put your customized pet emergency plan into action, including: your backup contacts, vet and any special needs your pet may have. Anywhere in the U.S. and Canada.


Because you want to do all you can to protect your pet when they need it most.

*A standard ID tag and microchip are not required, but we highly recommend both.

Total Pet Protection



The Pet Emergency Tag works in ways an ID tag and microchip don't. And it's not just for lost pets. Think of it as a "911" system for your pet that works in any emergency. Add it for your pet's total protection.


A microchip is a good backup tool in case your pet needs help and their ID tag or collar comes off. But it's not a fast or easy way to help your pet because it's not visible and must be scanned.


A standard ID tag is a good start. It's the first thing someone will look for if your pet needs help. The Pet Emergency Tag is your pet's 24/7 lifeline if you can't or don't answer your phone.



It's like 911 for your pet.

Lost Pet

If your pet has a basic ID tag with your phone number and you can't be reached, the finder will be able to reach our live operators 24/7 by calling our phone number on your Pet Emergency Tag.

Home Fire

If your pet is rescued from your home and first responders are unable to reach you, they can call our phone number on your Pet Emergency Tag. We'll call your backup contact(s) to let them know your pet needs help. 

Car Accident

If you're involved in a serious car accident with your pet, first responders can call our phone number on your Pet Emergency Tag. We'll call your backup contact(s) and give them the details of the emergency, including your pet's location. 


If your pet is lost while traveling, your Pet Emergency Tag works 24/7, anywhere in the U.S. and Canada. If your pet becomes sick or is injured, you can call us anytime and we'll give you the location of the nearest open vet clinic.  If it's after hours, we'll direct you to the nearest 24-hour facility. 


If your pet is found injured and you can't be reached, we can authorize emergency medical treatment on your behalf. This feature is optional and requires that you have a credit card on file in your Pet Emergency Tag secure profile.

Natural Disaster

If there's a disaster, your phone may not work. But our telephone number on your Pet Emergency Tag has multiple backup systems and will always work. Rescuers can call us when they get to a phone outside the disaster area. When you call us, we'll give you the rescuer's location and contact information. 

Peace of mind guaranteed.

Or your money back. Really.

And we stand behind our tag, too. If your pet's Pet Emergency Tag is ever

lost or damaged (even if chewed), we'll replace it. Happily. For free.

Annual Membership

Only $24.95

And we donate 25% to programs that help pets.

Families with five or more pets: $100 Per Year (Pay for four. The rest are FREE.)​


Contact Us

Need more information?

Want to partner with us...or simply chat about how your dog is your favorite relative or your cat is better than therapy? Drop us a line. We’re your kind of people. And we’d love to hear from you.

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