The design of The Emergency Tag was a very deliberate process that we developed to solve issues of visibility, ease of use and effectiveness. The bright red background with the white cross immediately lets the person who finds your pet know to look here for helpful information. The large toll free number and individual pet ID number on the back keep things as simple as possible for the person looking to help the animal in need. If you really wanted a different design, the phone number and pet ID number on your tag could be added to any tag you wished to purchase, and the service would work just as well.

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